Get an Easy Edge On Your Competition

Imagine you’re at an industry event and the following conversation occurs between you, and a friendly industry foe:


 

Competitor: “Hey [your name], how are things.?

You: “Oh good [competitor’s name]. We just rolled out a new logo, have you seen it?”

Competitor: “No, I haven’t. Why did you do that?”

You: “We want to increase our branding”

Competitor: “Will a new logo accomplish that?”

You: “You bet it will, we invested a lot of time and money into our new logo.”

Competitor: “Wow! I bet it was fun. But, did you read about logos in HBR?

You: “Umm… no… what’s HBR?”

Competitor: “The Harvard Business Review… a website with tons of quick tips on leadership, management… all topics we use everyday in our businesses. I look at it weekly and it’s given me a lot of ideas, which have led to better sales month over month for the past 18 months.”

Could this happen to you?

If you’re not reading the Harvard Business Review, it WILL happen to you one day.

So, let’s fix this issue right now!

The Harvard Business Review is a free online resource. It’s packed full of timeless tips, research, and data to support your business. Entrepreneurs, rising executives, and even front-line employees will all grow from the HBR. If scanning its articles for ten minutes was guaranteed to increase sales, would you read it?

Check out the Harvard Business Review, today!

Comments

  1. Drawing from his Harvard Business Review columns, Peter Bregman oferfs advice to those of us who have too much to do. He points out that paying attention to every single thing we come across takes time away from focusing on the things in our lives that truly matter. Many of his tips such as not responding to things immediately seem to be common sense, but how many of us truly apply this when we’re caught up in our daily activity? To focus on the right things, Bregman encourages us to slow down. By delaying reactions to demands, we can make sure we’re reacting the right way and taking on tasks that align with our goals. Think through things carefully and react to the desired outcome instead of the event. What’s the ultimate result you want? Later in the book, he explains his title, 18 Minutes . We need a discipline to stay focused on our day. His 18 minutes refers to five minutes planning at the beginning and end of the day, and one minute per hour (assuming an eight-hour work day) to stop and ask if you’re on track. Reflect on the day. Did you do what you expected? What needs to change? If you’re not monitoring your progress and checking in with yourself regularly, it’s hard to stay focused. Many time management books focus on how to get things done in less time. I agree with Bregman that maybe what we really need is to do less. As we find our focus, our days can be more manageable. And I definitely agree that working 24/7 keeps us from living a balanced life since we’re obviously not leaving space for the other parts of our lives. Whatever your goals, don’t forget to enjoy the ride. At the end, no one wishes they worked more. Disclaimer: I received this book for free from the Hachette Book Group.

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