Imagine you’re at an industry event and the following conversation occurs between you, and a friendly industry foe:
Competitor: “Hey [your name], how are things.?
You: “Oh good [competitor’s name]. We just rolled out a new logo, have you seen it?”
Competitor: “No, I haven’t. Why did you do that?”
You: “We want to increase our branding”
Competitor: “Will a new logo accomplish that?”
You: “You bet it will, we invested a lot of time and money into our new logo.”
Competitor: “Wow! I bet it was fun. But, did you read about logos in HBR?”
You: “Umm… no… what’s HBR?”
Competitor: “The Harvard Business Review… a website with tons of quick tips on leadership, management… all topics we use everyday in our businesses. I look at it weekly and it’s given me a lot of ideas, which have led to better sales month over month for the past 18 months.”
Could this happen to you?
If you’re not reading the Harvard Business Review, it WILL happen to you one day.
So, let’s fix this issue right now!
The Harvard Business Review is a free online resource. It’s packed full of timeless tips, research, and data to support your business. Entrepreneurs, rising executives, and even front-line employees will all grow from the HBR. If scanning its articles for ten minutes was guaranteed to increase sales, would you read it?
Check out the Harvard Business Review, today!